On May 10, Apple issued a price adjustment notice to channel dealers today. This is the first time that Apple announced a price adjustment on Saturday. Apple iPhone 16 Pro Max all capacity versions are reduced by $160, corresponding to RMB 1,313.06; and the 128GB version of iPhone 16 Pro is reduced by $176 (corresponding to RMB 1,445.27), and other versions are also reduced by $160.
Some channel dealers believe that Apple’s price adjustment is in preparation for the upcoming 618 promotion.
Source: Apple JP